Media, audience, operations, and research.

Student UX Research Assistant

Usability research for the CSUN Library OneSearch redesign and the introduction of AI into the online search experience.

• Research on user behavior, information discovery, interface usability, and interaction with digital information systems.
• Structured study design, documentation, research ethics, and evidence-based analysis inside an academic research environment.
• Human-subjects research training completed through the CITI Program, Social-Behavioral-Educational Researchers.

Founder & Director of Operations

A hybrid creative strategy, production, technology, and venture studio, run in two modes: client services for organizations needing strategy, communications, production, digital products, merchandising, or operational systems, and venture creation for media properties built in-house.

• Lead strategy, creative direction, communications, production, product development, digital marketing, and technology across client work and internal ventures.
• Manage projects across clients, talent, creative teams, vendors, developers, budgets, and schedules.
• Build digital infrastructure on Supabase, Vercel, GitHub, and generative-AI APIs.

• First & Fifteenth Records · Marketing & Digital Strategy Consultant · Aug 2024–PresentDigital strategy across releases, touring, email, social, merchandise, web, and creative production. Built and manage the label’s Mailchimp program of roughly 7,000 contacts integrated with Shopify. Directed digital and email strategy for Chill’s Spotlight Vol. 7. Tour marketing for the Food & Liquor 20th Anniversary Tour and the Back to Basics Tour, including promoter coordination and advertiser access across 14 dates. Artist and tour merchandise with Absolute Merch, covering product development, inventory, e-commerce, and fulfillment. Budget and earnings systems for campaign spend, revenue, and remittance reconciliation. Strategy and development for the redesigned 1stn15th.com.
• Big Printing · Former employer, now a clientCRM and production-management architecture, customer portal planning for roughly 5,000 accounts, and migration planning for roughly 3 TB of artwork archives.
• Pamela PriceStrategic and crisis communications.
• Dr. Walter RileyCommunity communications and media.
• VenturesBypassTV, Entertaining Ellements, Culture United, Total Package Gifts, MoreRecently.

Guest Event Representative

Live event operations and guest experience across a two and a half year run.

Legal Apprentice

Selected for the 2019 cohort of ESQ. Apprentice, a nonprofit program supporting apprentices through the four-year path to qualifying for the California State Bar without a law degree. Focus on the intersection of technology innovation and law, including intellectual property and usage rights.

Sales Administrator

Lead intake and organization, rental contracts, and 3D digital renderings of event layouts for a community-funded event venue.